Almeida Law Group is investigating a data breach at ASOS US Sales LLC. The breach occurred on July 28th–29th, 2026 and was discovered on July 28th, 2026. If you were affected, contact Almeida Law Group.
About ASOS US Sales LLC
ASOS is a British online fast-fashion and beauty retailer founded in 2000 and headquartered in London, United Kingdom. The company sells more than 850 brands alongside its own clothing and accessories lines, shipping to customers in all 196 countries. ASOS US Sales LLC, located at 97N 10th Street in Brooklyn, New York, serves as the data controller for US customers. Because ASOS operates as an e-commerce retailer, it collects the kind of personal and financial information that consumers provide when creating accounts and making purchases — information that can be highly valuable to bad actors.
What Happened?
ASOS US Sales LLC was listed in a Texas Attorney General data security breach report (record ID BR-0005278), published on August 21st, 2026. According to the filing, the breach occurred between July 28th, 2026 and July 29th, 2026, and was discovered on July 28th, 2026. A total of 138,828 individuals were affected. The types of information involved include names, addresses, financial information such as account numbers and credit or debit card numbers, dates of birth, and an additional unspecified category listed as “Other” in the filing. As of the filing date, ASOS had not yet provided notice to affected consumers.
No independent media reporting, ransomware group claims, or threat-actor attribution related to this specific incident have been identified as of August 21st, 2026.
Key Facts at a Glance
- Company or Organization: ASOS US Sales LLC
- Industry: Online fashion and beauty retail (e-commerce)
- Location: Brooklyn, New York
- Date of breach: July 28th, 2026 – July 29th, 2026
- Date breach discovered: July 28th, 2026
- Date of consumer notification: Not yet provided as of August 21st, 2026
- Total persons affected: 138,828
- Litigation status: No class action lawsuits or public litigation connected to this incident were found as of August 21st, 2026
- Source: Texas Attorney General Data Security Breach Report, BR-0005278; ASOS plc – Wikipedia; ASOS Privacy Policy
What Should You Do?
If you believe you may be affected by this breach, take steps now to protect yourself even if you have not yet received a formal notice from ASOS. Monitor your bank accounts, credit card statements, and credit reports closely for any unfamiliar activity. You can request a free credit report from each of the three major bureaus at AnnualCreditReport.com. Consider placing a fraud alert or a credit freeze with Equifax, Experian, and TransUnion to make it harder for someone to open new accounts in your name. Because financial information and dates of birth were among the data types exposed, the risk of identity theft is real — visit IdentityTheft.gov for step-by-step guidance on what to do if you become a victim. Watch for any identity protection enrollment offer from ASOS in the event one is announced when consumer notices are sent.
Your Legal Rights
If your personal information was involved in this breach, you may have legal rights depending on the facts of the incident and the law in your state. Almeida Law Group represents consumers in data breach and privacy litigation and can help you evaluate whether you may have a claim. Contact us at (708) 529-5418 or through our contact page for a free case evaluation.
